Real-time QR Code Tracking: Explained

Would you like to know if your print ad is reaching your target audience? With the QR code tracking feature, we offer a great way to do traditional marketing. Our generator provides your print materials with the tools you need to understand whether an ad is generating sales, so you can optimize your campaigns over time.

Static and dynamic QR codes

While static QR codes can be generated for free, they remain uneditable and untraceable, making them suitable for personal use or fixed information. If you want to take your marketing campaigns to the next level, dynamic QR codes are the way to go with their editing and tracking features. But what does the tracking feature entail? And how can it help you calculate and improve your ROI (return on investment)?

Why it's important to track your marketing metrics

Creating a data-driven strategy for your campaigns is essential to understanding how your marketing efforts impact business success and reporting on your ROI. With a secure tracking method, you can:

• Define your target audience.
• Find out how the client got access to your products, services and digital platforms (sites).
• See if a particular design change has improved your site's traffic.
• Help you identify traffic, set expectations and goals based on your traffic history.
• Will give you more clarity on what works and what needs to be improved.
• Run your marketing campaign strategically and consciously.

How to access the QR code metrics tracking tool

Once you have created your QR code, you can access it through the QR code generator toolbar. If you have created a dynamic QR code, you will see a "Details" link next to your code below the total number of scans. On the other hand, a static QR code will not display the total number of scans, nor the ability to access additional tracking information.

Metric data is provided in real time. This means that all collected data is transferred to your statistical report within seconds, giving you an up-to-date overview of your marketing via a QR code.

Track shared and unique scans

These metrics track two things. The total number of scans shows the total number of scans of the QR code, which gives you a total that includes a single scan and a rescan done by the same device. The unique crawl rate counter focuses on tracking a specific number of scans per device, giving you an even better idea of how many people have interacted with your marketing message.

Scanning by city and country

Tracking metrics by city and country is especially useful for multinational corporations interested in expanding their global network and facilitating market penetration. Based on the individual IP address, this numerical data is sorted in descending order and divided into two columns: the total numerical number of scans and its percentage.

Scans over time

Time is everything. Knowing when is the right time to release print marketing that will give you a good return on your investment is invaluable. That's why our crawl statistics page is broken down by month, day and hour in real time by QR code scan rates. The best part? This information is presented in the form of a detailed graph designed to clearly identify which dates and times made the most campaign success and which did not, giving you the tools you need to optimize your campaign every time.

Scans by operating system

We have where, we have when and how many times. Now we will tell you exactly what. What operating system does your target audience prefer? Our crawl statistics include the percentage of scans that were completed, from most to least, using Android, iOS, Windows, OS X, Linus, and Chrome OS. This gives your marketing efforts a better direction to work from.

General report in CSV and JSON format

Comma Separated Values (CSV, JSON) are these formats representing sets of sequences or records with an identical list of fields. Our crawl statistics page gives you the option to export all of the above metrics data as a CSV or JSON file, allowing you to import it into a spreadsheet program like Excel and share it easily.

QR Code Tracking Recommendations

Now that you know who, how, when, where and what, you can get to work. Below are a few fictional companies that use the QR code tracking feature in real life. Let's get creative, shall we?

Improve by tracking key metrics

• Something as simple as a Facebook QR code has helped World Trekker Tours improve its online presence. That said a lot about the effectiveness of their print marketing. Using the data to cross-check how many people scanned the code versus how many people liked or followed their Facebook page, they noticed that over 100 scans were registered, but their like count barely moved. They used this information to add more valuable content to their Facebook page, getting more likes.
• The social media QR code gave direction to Elle Boutique's online promotional marketing. By printing the code on his storefront, he helped them keep track of how many people scanned and compare it to which of their social networks had the most followers. With this valuable tip, they knew where to highlight coupons and promotional content the most.
• Sparrows are a reality that most artists and musicians need to keep in mind when promoting shows and marketing their material. To ensure the effectiveness and cost-effectiveness of the posters, the Sparrows tracked which cities had the most views, responses, and attendance using the event's QR code. This allowed them to adjust the number of banners printed next time and plan their tour accordingly.
• The International Writing Center conventions have provided Academy faculty with the tools they need to improve their skills, gain the latest research, and expand their network of contacts for future collaborations. The latter was of more interest to them this year, and by printing the business card QR code on the business cards they handed out at their booth, they got all the information they needed. By focusing on the total number of unique scans, they were able to determine how many people were asked to scan their contact information. Initially, the low number of scans inspired them to revisit their conference content to make it fresher.
• Would you like to improve sales before the product launch? This is what Siekens Electronics had in mind when they printed the video QR code on their advertising banners. How many people have scanned the Code? How many views did their promotional video get? How many pre-orders have they received? With all this information, they measured performance, audience response to certain elements, and optimized their campaign accordingly, allowing them to improve their marketing to generate higher sales before their products were released.

FAQ

As an influencer, how can I use QR code metrics to reach, engage and convert my target audience?

A/B testing is a great way to gauge how your target audience reacts to certain elements and the effectiveness of the depth of your content, CTA, images, or videos. Combining social media QR code with follower count will help you know how many people scanned your QR code compared to how many people were forced to follow once they saw your content.

Or which social media platform has attracted more followers, so you know which channel is lagging behind and needs more SEO and content depth. The statistics page of the QR Code Generator gives you the option to add campaign information such as circulation in case you are running a sticker marketing campaign for your channel, media, and campaign start and end dates. This gives more accurate results over a certain period of time.

What is the difference between split testing and A/B testing and what kind of QR code metrics can I implement?

Split testing compares two different designs, while A/B testing focuses on improving campaign elements. Essentially, you're comparing your champion design to challengers to see which one works best. While split testing helps you choose between two campaigns, A/B testing allows you to improve existing elements of your campaign. All of the QR code tracking metrics can help you a lot in A/B testing, especially in your print marketing, telling you how many people interacted with your post. This will help you check what times are most productive for your campaign, which locations are the most profitable for your brand, and which operating system your target audience uses the most. The more you know about your customers and audience, the more you can meet their needs with your services and products.

Is there a limit on the number of QR code scans?

Static QR codes receive an unlimited number of scans. However, they are impossible to track and do not offer any useful statistics for your marketing efforts. With dynamic QR codes, you can choose the plan that best suits your needs. Most plans offer unlimited scans and you can always change plans at any time directly from the Billing section of your account or simply contact our multilingual 24/7 customer support representatives.