Custom parameters for subscriber identification

Use custom parameters to accurately identify visitors subscribed to push notifications. This is especially useful for sites with a membership system.

When users log in, you can pass their unique identifier (such as email, user_id, or name) through our tracking code.

This tool helps in understanding user behavior and identifying problems they may encounter to improve the user experience.

Add data-custom-parameters='{JSON_PARAMETERS_HERE}' as shown in the example:

<script defer src="https://www.sas.com.ru/push/en_en/pixel/12345678910111213" data-custom-parameters='{"name": "John Doe", "email": "[email protected]"}'></script>

If this parameter is provided, you will see the icon active next to the subscriber details on the Subscribers and Subscriber page, indicating they have been identified with custom parameters.