We study the advantages of Yandex YAN and adfox + header bidding for making money on the site

Yandex Advertising Network (YAN)

YAN is a platform that allows site owners to earn money by displaying ads from Yandex partners. It serves as a bridge between the advertiser and the site administrator, so advertisers of any size can join, from large corporations to small businesses with a budget of several thousand rubles.

YAN is a potential source of income.

YAN is an attractive option for webmasters who want to monetize their sites. By inserting the code, they can show display ads and earn revenue through the cpm model. The ads they can show are standard and well known to many webmasters such as banners, videos and text blocks (tgb).

We start working with YAN.

To get started, the site owner must register with YAN. They have several registration options, including for individuals and legal entities, individual entrepreneurs, and even foreign residents.

Register site

One of the easiest ways to register a site is to place a service code on the initial page that confirms ownership of the resource. Yandex is very strict about the quality of YAN traffic and monitors both the sites themselves and the ads on them. As a result, so-called YAN blocks are created, which are areas on the site where advertising will be displayed.

Benefits of earning with YAN

- the webmaster receives the code for the blocks, places it on the site and starts earning. - the income received can be withdrawn in any convenient way, as long as it is above the minimum of 3,000 rubles. - The publisher gets access to a huge pool of advertising demand. All companies operating in the Russian web space buy advertising on Yandex services, so YAN offers the largest payouts in one window.

Fast start

For those who do not want to go into details, YAN offers a quick start with default settings and blocks.

Track your earnings

YAN provides clear statistical tools to track your site revenue and ad-related user activity, such as impressions and conversions.

Advertising formats

Advertising formats are suitable for any site, regardless of the engine it was created on. They are versatile and easy to customize.

Earning maximization

Although there are some problems:

• To get more, you need to study the YAN settings, the so-called "maximum income" strategy. However, it's often wiser to call this a "stable buyout" unless you want Yandex itself to gain more.

• To make money, you need quality live traffic, so you must constantly work on the quality of your site and its content. Any suspicious, according to Yandex, activity can lead to very low income and even put you on the "black list" if there are suspicions of fraud.

Adfox + bidding for headlines - an inside look

Sometimes publishers think that Yandex is enough for them and do not think about other options. However, Yandex still offers other solutions that can help monetize its platform even more. This can be useful in several cases:

• If current revenues are not enough, and the publisher wants to better understand what potential revenue they can receive.

• If the publisher is considering other sites, monetization services, etc. In order to compare current revenues with potential ones.

Website monetization: adfox as an option

The webmaster knows that he needs a more sophisticated monetization system to work with a range of advertising partners. It is necessary to take into account the possibility of direct integration of advertising or the presence of own promotions on the site in combination with YAN.

Before the imposition of sanctions, two main services were available to manage these issues - google admanager and adfox from Yandex. Currently, if the main site viewers are from Russia, adfox is the best option. Let's take a closer look at what it is.

Adfox is a peer-to-peer advertising management platform

Adfox is a platform for effectively managing ads from various services and sources. It allows you to manage YAN blocks, as well as additional monetization settings. But more than that, it can be connected to external advertising partners (eg rtbsape or between) using the headline bidding mechanism. This means that you can connect additional traffic buying sources to your site that will compete with YAN and potentially increase your profits.

Use adfox to run your own ad campaigns

Adfox is an intermediary service that makes it easy to set up ad campaigns on your inventory. It allows you to set up call rules, purchase cancellation scenarios, various restrictions and scripts to develop complex monetization profiles.

Getting started with adfox.

The process is similar to any other advertising service - register and get acquainted with its settings and capabilities. It is important to note that adfox is not a monetizer and does not pay you money as a publisher. To withdraw funds, you need to have accounts and contracts with YAN and other partners. Adfox simply helps them to mutually configure the configuration on your sites and provides general statistics.

Monetization opportunities related to adfox

Adfox can give you a lot of monetization opportunities. Not surprisingly, almost all leading Russian sites use adfox. However, unlike YAN incorporation, you will need to study everything in detail: it is not enough just to put it into action “by default”, you need to study the platform and find the options that suit you. Also, with respect to adfox, we highly recommend using external monetization of trades in headers.

Enlarge Offers

- to sharply increase the ransom in comparison with YAN. - attract other participants to the auction, increasing rates and profitability. - to reduce the level of risk by dealing with multiple sources, and not just with YAN, which completely controls the Russian advertising market.

Influence of external monetizers on YAN

External monetizers do not limit YAN in buying the necessary traffic. Moreover, they often manage to buy traffic that is not so necessary for YAN due to the fact that the rules of the adfox header bidding auction are not the same for all participants.

Explanation of Regular First Price Auction

To run a regular first price auction (which does not apply to adfox), the following steps are required:

1. Advertising partners bid on displaying ads in a certain format on the site.

Bidding for headlines in adfox

The standard bidding process for titles is simple:

1. Advertisers, including YAN, bid to see ads on your site.
2. The highest bid is selected.
3. The winner's ad is then shown.

However, with adfox, the process is a little more complicated—and Yandex benefits from it.

1. Advertisers, including YAN, bid for showing ads on your site.
2. The highest bid is selected.
3. Then another round of bidding follows. YAN can bid higher than the winner, and YAN can become the winner of the auction.

Final Statement

In conclusion, we can say that YAN is the best choice for sites with predominantly Russian-speaking users. It's a quick and easy way to get started and make sure your traffic is fair and of good quality. It is also beneficial as the majority of Russian advertisers are active on this platform.

Choose adfox if YAN is no longer enough

Adfox might be a viable option if YAN is no longer enough. Its functionality is much wider, but you should take the time to study the characteristics and settings of the service. To maximize revenue and minimize risk, it is recommended to pair adfox with monetization through external title bidding.